Customer acquisition, made physical.
Win the clients
everyone else
is emailing.
We find the idea your next client needs to hear and write it into a story worth finishing. Then we build it into a luxury hardcover that reaches your best prospects before you do.
The physical advantage
Everyone else is competing inside the same inbox. You arrive as a book they chose to open.
Opened first
A carefully packaged hardcover gives someone a reason to open it. Your name arrives attached to something worth their attention.
Read in a sitting
Short enough to finish with a coffee. Your best thinking lands whole, at full strength, with no tab open behind it.
Kept in sight
Nobody recycles a beautiful book. It stays on the desk, and your name is there every time they reach for a pen.
Passed along
A good book gets handed to whoever makes the final call. Your case gets into rooms you were never invited to.
What it does
The first meeting starts where the third one used to.
A book lets you make your whole case before you’ve asked for anything. The person you most want to reach reads your thinking in your own voice, start to finish, on their own time. It works whether the case is for you, your firm, a fund or a house.
Then it stays on their desk, where they can return to your thinking or hand it to someone whose opinion matters. Your best idea becomes something they can keep within reach.
How it works
From the idea that opens doors to the object that walks through them.
Understand
We learn what you sell, what one right client is worth, and what makes somebody choose you over everything else available to them.
Find the idea
We dig out the one idea that does the most work, whether you’ve said it a thousand times or never written it down.
Write
We turn that idea into a story, in your voice or your brand’s, that readers want to finish and pass along.
Craft
We design an object worth keeping, where the paper, type and weight are all arguing your case before page one.
Reveal
We stage the arrival. The box, the card, the first ten seconds, and the way it waits in a room for somebody to pick it up.
The stakes
A handful of right conversations can change the year.
Think of the one client relationship from the past five years that changed your business: what it paid you, what it led to, who it introduced you to. Now put your best idea, in hardcover, on a hundred desks like that one. One of those conversations could lead to the relationship that changes your year.
High-value customer acquisition
If one new relationship can change your year,
this is built for you.
Acquirers and M&A firms
Get a founder’s attention before the process starts, then show them why you are the buyer who understands what they built.
Luxury real estate
A single listing can make the year. Reach the sellers choosing between you and three other names on the same street.
Private funds raising capital
Reach allocators and families who see a hundred decks a quarter, and hand them the one thing they will actually finish.
Universities and foundations
Major gifts are decided by a handful of people who are courted constantly. Put the case for the work in their hands instead of their inbox.
Wealth managers and family offices
Reach the families you most want before the referral, and let your thinking earn trust before the first portfolio conversation.
Consultancies and expert-led firms
Turn your method into the thing that pre-sells the engagement, shortens the trust cycle, and makes the fee easier to understand.
Hotels, resorts, and private clubs
Make an invisible premium feel tangible. Set books out for the guests you have, and send them to the ones you want.
Longevity and concierge medicine
You are asking somebody for a year of attention to their health. Give them a reason to believe you before the consultation.
Why Worth Keeping
The story and the object have to clear the same brutal bar.
Trevor Crafts and Sean Platt lead every engagement, and every book answers to one question: will the right person keep it?
Trevor Crafts
Co-founder
Trevor founded Macrocosm Entertainment and produced Street Gang: How We Got to Sesame Street, which premiered at Sundance, ran on HBO and won an Emmy. Across film, live events, print and packaging, he builds the things people describe to somebody else afterward.
Sean Platt
Co-founder
Sean has written commercial fiction for fifteen years, with millions of copies sold. He’s run creative at a marketing agency, driven eight figures in online sales, and built IP for Academy Award winners, #1 New York Times bestselling authors and the founders of billion-dollar companies.
One question
Who do you most need to reach?
Tell us what you sell, what one new client is worth, and the names you’d put at the top of the list. We’ll tell you whether there’s a book in it.
Start a conversation